My first month at FG

I started at FG Creative, in early November. The past two months have been super busy but, fun and rewarding at the same time. I already have learned so much and I am extremely grateful for the opportunity to be surrounded by such smart women, and men (JEFF!) everyday. I always knew how hard it was to run a company and a successful one at that, but from the short time I’ve been here I have realized how hard everyone here works to make a successful team. Each person is a small but vital building block to the success that FG has had.

Office Christmas Decorations

In early December, we had a holiday office decorating contest. The contest was to be all in fun…but everyone’s competitive natures came out once it was announced there would be a prize for the winner. Was it the best decorations that would win? The funniest? Best theme? gingerbread jeanThat was all up to our judge, who hadn’t yet been named. With one week and a $50 budget, the decorating started slow but ramped up once people started seeing what their cubicle neighbors were doing. A little tinsel here, some snowflake stickers there…and then came an onslaught of both tacky and tasteful office decorations until the offices transformed in a matter of days into our own personal Winter Wonderlands. Each office spoke to the decorator’s personality – Jean’s “Candy Land” theme honored the cake (and cupcake and cookie and…you get the point) baker within her. Her windows were makeshift presents, as they were wrapped in donut wallpaper, something we didn’t previously know existed.

A Moment to Give Thanks… and Reflect on 15 Years of Fun

November is a month to count your blessings… eat a little too much… and spend lots of time with friends, family and loved ones.   As FGC enters it’s 15 th year in business, I find there is much to reflect on and many blessings to count from the last 15 years.

When I commuted here from Orange County with my first big client, Mayor Sonny Bono and the City of Palm Springs in the 80s, and then to consult with Spotlight 29 Casino as their Senior Marketing Strategist in the late 1990s, I never imagined I would move here, start a small business, and find my happiness in this desert paradise.  I was a beach girl at heart, part mermaid, and in love with watching the Disneyland fireworks from my backyard oasis.  Or so I thought.

FG Creative Kicks Off “Six Weeks of Giving” Campaign

FG Creative is heading into the holiday season with giving in mind. We’ve recently launched a “Six Weeks of Giving” Facebook campaign encouraging our followers to donate to three Coachella Valley organizations with whom we work closely year-round. Each of the three non- profits, Dr. Carreón Foundation, Family YMCA of the Desert, and Desert Cancer Foundation, will be featured for two weeks on a Facebook fundraiser. To participate in each fundraiser, donors can visit our Facebook page, facebook.com/FGCmarketing, and click on “fundraisers.”

From Greene to Pink

Fall is our favorite time around here. The temps are finally dropping, 'season' is starting, and all our favorite events return. We are thrilled to be involved again with Paint El Paseo Pink, an event that incorporates two of our clients - Desert Cancer Foundation and El Paseo.

We Don’t Get Bored, We Join Boards!

When you work in advertising and marketing, often your work life becomes your social life. Client events, networking, co-worker happy hours – there’s something going on every night of the week and on weekends, particularly during season. Yet, as much time as we spend on that, we always seem to find time for our passions.

One passion we all share here at FGC, is donating our collective and individual time, treasure and talent to local charities.

Jean Makes Cakes

In 2006, I was 20 years old and working on my AA in Culinary Arts at College of the Desert, when my brother and his fiancé started planning their wedding. Since I had taken approximately three culinary classes (none of which included pastry) and watched A LOT of Food Network, I volunteered to make their wedding cake. They were on a budget and didn’t much seem to care about cake, so a free cake sounded just fine to them.

How to Keep Your Marketing Cool During the Heat of Summer

As summer comes to the Coachella Valley, and the snowbirds fly away home, many businesses take the approach that they can take a vacation from their marketing efforts. We disagree!

It's a Dog's Life

In light of his birthday today (and yes, we are celebrating with bacon peanut butter ice cream), today’s blog is about our quirkiest, most adorable, and sweetest (well, tied with Cindy) FG Creative employee. Of course, I’m talking about none other than our Community Relations Director, Fenway. On the day of his 7th birthday, here’s a little bit of what office life is like since Fenway first started his employment.

El Paseo Shopping District Wins Tourism Award for Outstanding Partnership

PALM DESERT (May 15, 2017) – The El Paseo Business Improvement District, a 15-year partner of FG Creative, was awarded the “Palm Award” at the Annual Oasis Awards of the Greater Palm Springs Convention & Visitors Bureau (CVB) on May 9th. The Palm Award is given to a business demonstrating outstanding partnership with the CVB and dedication to the tourism industry by partnering with other businesses.

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Dear Mama

mother:

noun  moth·er \ˈmə- th ər\

A woman who, by virtue of kindness or complete lack of sanity, devotes her life to children that are hers either through biology or an abundance of love. She shows patience and unconditional love to little people who may not always deserve or appreciate it.

FG Stands for...Fantastic Gallery?

One of the many perks of having the best clients in town is that sometimes if you're lucky, they will lend pieces of their fabulous art collection to hang on your walls.

FG Resolutions

The new year is upon us and just like everyone else, the FGCrew has New Year’s resolutions to start off 2017 on a high note:

Steph: The Boss Lady is striving for balance this year, as well as hoping to seek out and explore new lands to boldly go where she’s never been before. Steph, being the busy bee that she is, also set a goal for herself to take down the holiday décor before June. We have faith in you Steph, get those lights down!

‘Tis the Season

The holiday season is upon us, and whether you’re celebrating Hanukkah, Christmas, Kwanzaa, or Festivus, there’s a tangible excitement in the air. We here at FG are all catching the bug, and not just the cold that’s going around the Valley! The giving bug has hit us all and we are all doing what we can to try to give as much as we have received throughout the year.

FG – Fantastically Grateful

Thanksgiving is upon us and we are all thankful for too many things to name. So here are a few of our favorite things that we are saying an extra thanks for this year:

‘Tis the Season to be Busy!

As we head into November, we are left feeling like the prettiest girls (and boy) at the ball; our dance cards are completely full. Coming off back-to-back team 5k runs, two weekends of music festivals, several client grand openings and then Halloween, we barely have time to take a breath before diving into the madness that is “season”.

My Experience as an FG Creative Intern

I didn’t know what to expect walking through the double glass doors of FG Creative for the first time (though, I was 10 minutes early and, consequently, the doors were locked). I didn’t know whether this would be an internship where I could explore the different aspects of a marketing company and gain useful knowledge on promoting companies through social media, or if I was going to be the “office helper” who filed paperwork and ran coffee errands (duties that are familiar to many interns). However, I was pleasantly surprised.

FGC “Runs” Palm Desert

At FG Creative, we are pros at marketing events for our clients – as well as
participating in them! We love joining in on the fun while “working on our fitness” (as Fergie says). Last year, we walked/ran the Y Be Fit Palm Desert Challenge, Paint El Paseo Pink, and the Galen 5k. We aren’t professional runners, but we ARE professional socialites and love these community events and all the local businesses and friends we see and chat up after we are done getting a 5k worth of exercise in.

FGC Connectivity

Picture this scenario: a client decides they want to add a new service and would like this reflected on their website. They then want their website URL posted on their social media platforms so everyone who follows them will be updated on the new service their company offers. It’s 10 o’clock on a Wednesday night, so they shoot an email over to us hoping to hear back the next day. Stephanie, watching tv/entertaining one of her three cats with her laptop open, reads the email and forwards it on to Chelsea (figuring she will be able to work on it the next day). Chelsea, finally able to get some quiet time in after putting her two kids to bed a few hours earlier, is working on a project and sees a new email come in.

Summertime Rolls (and New Summertime Roles at FGC)

Even though the temperatures have felt like summer for a few months, it’s now officially summer. In the Coachella Valley, that usually means reduced hours, Friday closing and a slow down in work flow. Not for us! Here at FG, it means strategy sessions and marketing plans for all of our clients as we get a jump on gearing up for “season”. It also means two friendly new faces around our office!

Meet the Band

Lead Vocals: Stephanie “Karaoke Queen” Greene. She has too many years to count overseeing major marketing efforts for a variety of clients, from shopping malls to Native American casinos, and from consumer electronics to residential real estate. She even worked for The Donald, and never heard, “You’re Fired!” She’s our lead strategist who has a love of rock n’ roll, rescue pets and horses. She also has a passion for creativity and top notch service. Long live rock!

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